Ready to see how your business stacks up against the market?
Conjura's eCommerce Benchmark Report 2023 brings you unparalleled insight into the industry performance in 2022 and provides precious tips on how to optimize operations and maximize profitability in 2023.
Key findings covered in the report include:
- Globally, eCommerce revenue went slightly up in 2022 compared to 2021
- However, revenue in the UK and Europe is down
- Bigger eCommerce companies (GMV>$20m) performed better than smaller ones
- There has been a drop in % new customers across all verticals and channels
- Customer acquisition costs increased substantially in 2022, particularly in the first half of the year
- 2022 saw strong performances from two acquisition channels in particular, performance max and influencers.
- Apparel and Beauty have grown in 2022 whilst Home Garden and Food Drink have declined in 2022 compared to 2021