Marketing In The Moment

Released: Nov 02, 2022 |

Length: 11 pages |

Language: English |

Resource: Whitepaper

The next evolution of retail customer engagement

Personalization in retail marketing has become shorthand for knowing who a customer is and delivering offers and messaging that they’ll find relevant. But advances in technology and the acceleration of omnichannel shopping are about to usher in the next phase of personalization: marketing in the moment.

Marketing in the Moment is about recognizing that the customer journey is comprised of moments – singular intersections of time, intent and context. And moments matter – to brands, to retailers and most importantly to people.

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