Global logistics giant DB Schenker wanted to take the next step in effectively linking strategy to execution and tracking performance optimally. This was mainly because their existing setup was characterized by too much output-focus and a project management process that was not designed to support strategy execution with the necessary transparency and measurability. With the introduction of the Objectives and Key Results (OKR) framework by Workpath and BearingPoint, DB Schenker moved towards increased focus for their teams, improved execution speed, and implemented a new outcome-focused strategic operating system on a European level.