Experimentation is an important part of the learning process in any practice area. Especially so in the online space with consumer behavior and technology evolving so quickly.
Fortunately, advanced digital tools can help hoteliers optimize their websites for conversion by analyzing how different content displays, site layouts, and flows perform across devices.
In this guide, we´ll look at four keys to deploying successful testing and experimentation strategies that hotel marketing teams can use to boost online conversion.